Evidence portfolio

The decisions behind the products.

Selected work across digital products, partnerships and transformation in Mozambique.

My Strategy

Over the years, I developed a framework that guides how I identify opportunities, launch products and scale digital businesses.

Start with Customer Behaviour

I start with what customers already do: what they consume, what frustrates them, what they will pay for and which channels they trust.

Music consumption led to MyMuze. Convenience led to the My Vodacom App. Support challenges led to IVR modernisation.

Build Through Ecosystems

I bring together global and local partners, technology providers, regulators, startups and content providers to create solutions neither party could build alone.

MyMuze with Kuack Media. NBA League Pass with PM Connect. PUXAP with ideiaLab.

Design Value for Everyone

Customers need better experiences, convenience and affordability. Partners need distribution and growth. The business needs adoption, retention and revenue.

When value is balanced across those interests, growth becomes sustainable.

Execute Beyond the Idea

Most of my work happens after the idea: business cases, commercial negotiations, requirements, delivery, go-to-market, reporting and stakeholder management.

Execution is one of the most underrated competitive advantages in product management.

The decisions behind the products.

My Strategy

Start with Customer Behaviour

Build Through Ecosystems

Design Value for Everyone

Execute Beyond the Idea

MyMuze

My Vodacom App

PUXAP

Website Transformation

NBA League Pass

Gaming Portfolio

IVR Modernization (84111)

SMS Services Portfolio

All For Her

RIHA