Large-Scale Digital Engagement
SMS Services Portfolio
My role: Product Manager
01Challenge
Before widespread smartphone adoption, customers required simple and accessible digital experiences available on any mobile device.
02Strategy
Build and grow a portfolio of subscription-based content services spanning entertainment, lifestyle, education and utility categories.
03Execution
- Managed the full product portfolio
- Optimised subscription journeys
- Managed content providers
- Drove customer acquisition and retention initiatives
04Impact
- Generated recurring revenue streams
- Increased customer engagement
- Expanded access to digital services nationwide