Premium Sports Streaming
NBA League Pass
My role: Product Lead & Partnership Manager
01Challenge
Sports content is highly consumed in Mozambique, but premium access is often limited by affordability constraints and piracy.
02Strategy
Launch a locally relevant NBA streaming proposition using carrier billing and simplified customer acquisition journeys.
03Execution
- Developed the business case
- Led partner engagement and negotiations
- Defined commercial models
- Managed delivery and launch activities
04Impact
- Expanded digital entertainment services
- Increased customer engagement
- Created a legal alternative to pirated content