BenjamimPaulino
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Digital Self-Service Transformation

My Vodacom App

My role: End-to-End Product Management

Illustrative image

01Challenge

Customers increasingly expected digital self-service capabilities, while telecom interactions still relied heavily on physical stores, call centres and USSD channels.

02Strategy

Create Vodacom Mozambique's first self-service mobile application and accelerate customer migration to digital channels.

03Execution

  • Led the full product management lifecycle
  • Defined customer journeys and requirements
  • Coordinated business and technology teams
  • Managed product delivery and launch
  • Drove adoption and customer onboarding

04Impact

  • First My Vodacom App launched in Mozambique
  • 100,000+ users acquired within 2 months
  • Increased digital adoption
  • Reduced dependency on traditional support channels
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