Gaming as a Customer Engagement Platform
Gaming Portfolio
My role: Product Strategy, Partnerships & Growth
01Challenge
Gaming was rapidly becoming one of the most important digital entertainment categories among young consumers.
02Strategy
Build a portfolio of gaming-related products and services that transform customer passion into engagement and monetisation opportunities.
03Execution
- Developed gaming portfolio strategy
- Established content and platform partnerships
- Created engagement mechanisms including tournaments, quizzes and rewards
- Managed launches and performance optimisation
04Impact
- Increased engagement among younger segments
- Expanded Vodacom's entertainment portfolio
- Created new digital revenue opportunities