Women's Digital Lifestyle Ecosystem
All For Her
My role: Product Lead
01Challenge
Traditional telecom propositions often overlook the specific needs and interests of female customer segments.
02Strategy
Create a dedicated ecosystem that combined content, lifestyle services, benefits and digital experiences within a single proposition.
03Execution
- Defined product vision and strategy
- Developed commercial and partnership models
- Led stakeholder alignment and planning
- Managed product development activities
04Impact
- Created a differentiated customer proposition
- Expanded lifestyle service offerings
- Increased engagement within a strategic segment